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Marketing (RLE Marketing): The Management Way - Arnold K. Weinstein

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Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival.

Author: Weinstein, Arnold K.
Publisher: Routledge
Illustration: n
Language: ENG
Title: Marketing (RLE Marketing): The Management Way
Pages: 00230 (Unencrypted EPUB)
On Sale: 2014-09-19
SKU-13/ISBN: 9781138794054
Category: Business & Economics : Marketing - General
Category: Business & Economics : General


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