Let me ask you a question. The last time you launched your own product to sell online, or even offline, how did you come to a conclusion about what price you were going to be selling at? At a guess, Iíd probably say you looked at the competition to see what they were charging. While this is a good start, itís far from the whole picture, and youíre fumbling in the dark if you looking at competition is the only factor youíre taking into account. Did you know you can double your sales volume by doubling your price? Iíve done it myself, and Iíll show you how. Did you also know that 99% of the products I see being sold are too cheap. So much so, that theyíre putting customers off instead of attracting them (which is no doubt what they think theyíre doing). Letís dispel some pricing myths and dig right down to the real facts to ensure you get the most cash in your pocket the next time you launch one of your products.