Different visitors will behave differently on your website. Visitors are there for different reasons. Maybe they want to purchase one of your products or join your organization. Maybe they are simply doing research or landed there by mistake.
Almost every website and landing pages are built the same for every visitor. They have multiple call-to-actions such as buy-now buttons, sign-up for your newsletter, Like you on Facebook or whatever. It means your website is trying to grab the interest of every type of visitor and end up pleasing no one.