download process

Design for Business

Not Available

This file is no longer available on Tradebit.

Pay for Design for Business
3.497 MB File

One of very few books to bring together business and design, this collection features essays sourced from the Design for Business: Research conference presented by agideas, on topics ranging from branding and sustainability to business-driven design education. The centerpiece of Design for Business is an essay on simplicity in design by Per Mollerup, a distinguished Scandinavian designer, professor, and author. Bolstering this are transcripts of two interviews with the former global art director for Nike for the 2012 London Olympics, paired with a paper on Nike's design and marketing strategies for the Olympic Games. Other features in Design for Business include a transcript of an interview with Dan Formosa, a New York-based design consultant, design researcher, and founding member of the iconic Smart Design studio; an essay on the importance of a research-led design practice in typography; a consideration of color and brand identity; an essay on packaging design testing methods; a study of greenwashing, sustainability, and communication design; a case study on organizational management by design; an essay on strategic decision-making in new product development; research on how Australian businesses are hiring designers; and an exciting case study on the design partnership between the hearing aid company BHS and the design studio Designworks that have developed a new and innovative design solution for the healthcare sector.

Editor: Muratovski, Gjoko
Publisher: Intellect
Illustration: n
Language: ENG
Title: Design for Business
Pages: 00000 (Encrypted PDF)
On Sale: 2014-06-01
SKU-13/ISBN: 9781783203765
Category: Design : General


User tags: generaldesign

(ID 278932766)

File Data:

Contact Seller:
ebook-reader, US, Member since 09/08/2010

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

More Files From This User

Related Files


Tradebit Reviews

Tradebit is the worlds largest marketplace for digital files, with over 2.5 million satisfied customers and millions of digital products. Online for over 12 years, Tradebit is the best place to find files like music, video tutorials, repair manuals, and more. If you're curious about how much our users love Tradebit, read reviews from real buyers!