Design thinking is a powerful thinking tool which could drive a brand, business or an individual forward positively. It is also a part and parcel way of thinking that designers go through in their minds in every single design project. Thinking like a designer can transform the way organizations develop products and services on the front end, while improving processes and strategy to the backend. It is a way of simply thinking and ideating on a solution to address a problem or better meet a customer need. It is a process focused on solutions and not the problem.

In this book you will:
Understand key characteristics of design thinking
Understand the 5 action phases of design thinking
Empathize, Define, Ideate, Prototype and Test

Empathize- Understand your customers / users
Define- Define clear project / business objectives
Ideate- Explore ideas and solutions
Prototype- Build and visualise ideas
Test- Review and decide best idea