download process

Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television - Michael Parkin

Instant Download
Price:
42.95
USD

ePub format - non-refundable!



Instant Download from ebook-reader, digital version

Pay for Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television - Michael Parkin
Provided by
ingram
Adode Digital Editions format only - **non-refundable**

Works on PC, Mac and modern smartphones and tablets!
  1. Create an Adobe account.
  2. Install/update Adobe Digital Edition.
  3. Buy this book on TRADEBIT.COM.
    See the How-To!
  4. **non-refundable**

Standard iOS and Android reader apps work, too!
2.103 MB File

Over the past twenty years, presidential candidates have developed an entertainment talk show strategy in which they routinely chat with the likes of Oprah Winfrey, David Letterman, and Jon Stewart.? In fact, between 1992 and 2012, there have been more than 200 candidate interviews on daytime and late night talk shows with nearly every presidential candidate-from long shot primary contender to major party nominee-hitting the talk show circuit at some point during the campaign.? This book explores the development of the entertainment talk show strategy and assesses its impact on presidential campaigns.? The chapters mix detailed narrative with extensive empirical data on audiences, content, viewer reaction, and press coverage to explain why candidates have embraced this strategy and the conditions under which these interviews are most likely to meet their expectations. ?The book also explores how these interviews can enhance campaigns by connecting a critical segment of the voting population with candidates who provide useful political information in a casual setting.? Talk Show Campaigns shows that this is more than a gimmick-it's a key part of how candidates communicate with voters, which reveals a lot about how campaigns have changed over the past two decades.

Author: Parkin, Michael
Publisher: Routledge
Illustration: y
Language: ENG
Title: Talk Show Campaigns: Presidential Candidates on Daytime and Late Night Television
Pages: 00252 (Encrypted EPUB)
On Sale: 2014-02-05
SKU-13/ISBN: 9780415823364
Category: Political Science : General
Category: POLITICAL SCIENCE / Political Process / Campaigns & Election
Category: Political Science : Government - General


(ID 279316666)

File Data:

Contact Seller:
ebook-reader, US, Member since 09/08/2010

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

Resell product:

Product video:

More Files From This User

Related Files