Strategic Management: Concepts, 2nd Edition
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Title: Strategic Management: Concepts, 2nd Edition
Author: Frank Rothaermel
Length: 528 pages
Edition: 2
Language: English
Publisher: McGraw-Hill/Irwin
Publication Date: 2014-01-09
ISBN-10: 0077645065
ISBN-13: 9780077645069
Strategic Management: Concepts 2e by Frank T. Rothaermel combines quality and user-friendliness with rigor and relevance by synthesizing theory, empirical research, and practical applications in this new edition, which is designed to prepare students for the types of challenges they will face as managers in the globalized and turbulent business environment of the 21st century. With a single, strong voice that weaves together classic and cutting-edge theory with in-chapter cases and strategy highlights, to teach students how companies gain and sustain competitive advantage.
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