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Liquid Bread: Beer and Brewing in Cross-Cultural Perspective

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Beer is an ancient alcoholic drink which, although produced through a more complex process than wine, was developed by a wide range of cultures to become internationally popular. This book is the first multidisciplinary, cross-cultural collection about beer. It explores the brewing processes used in antiquity and in traditional societies; the social and symbolic roles of beer-drinking; the beliefs and activities associated with it; the health-promoting effects as well as the health-damaging risks; and analyses the modern role of large multinational companies, which own many of the breweries, and the marketing techniques that they employ.

Editor: Schiefenhövel, Wulf
Editor: Macbeth, Helen
Publisher: Berghahn Books
Illustration: n
Language: ENG
Title: Liquid Bread: Beer and Brewing in Cross-Cultural Perspective
Pages: 00264 (Encrypted EPUB) / 00264 (Encrypted PDF)
On Sale: 2011-05-01
SKU-13/ISBN: 9780857452153
Lib Category: Drinking customs
Lib Category: Drinking of alcoholic beverages - Cross-
Category: Social Science : Anthropology - Cultural
Category: SOCIAL SCIENCE / Agriculture & Food (see also POLITICAL SCIE



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