Every day out there in the real brick and mortar world, millions and millions of people
drag themselves from the warm, warm beds, take a shower, grab a cup of coffee,
and head off to their jobs as they are thinking that there has got to be an easier way
to make a living.
Every one of those millions and millions of people knows somebody who has quit the
get-up-and-go-to-work grind and is making a very good living by working on their
personal computers from the comfort of their own homes.
Working from home sounds like an ideal solution to them. Many of these dissatisfied
souls will quit their jobs and plunge head-first into internet marketing with no
preparation, no knowledge of what they are doing, no education, and no hope of
success. Failure is their only option and they dont even suspect.
The fact is that according to many sources, more than 90 (Ninety percent) of all
Internet business start-ups end in failure within the first 120 (one hundred twenty)
days. Yes, you read that right. NINETY PERCENT!
This failure rate should be a warning to those who are considering trying their hand at
making a go of working on the Internet rather than at a job in the brick and mortar
world.
Of course, success is possible. There IS that other 10 (ten percent) that do
succeed. The thing is success doesnt happen by accident. And success isnt just a
crap shoot. Success happens because of some very important factors.
Success happens because people have the right ideas about internet marketing and
how it works. They do not expect to get rich quick or be able to make a killing over
night and retire to a tropical isle.
It is strange but somehow the same people who wouldnt dream of starting a real
world business, think they can make a go of an internet business even though they
have no business background.
People will go into an internet business with the idea that they no longer have to get
up and go to work. They think they can simply work when the feel like it and still
make a good living. They simply do not expect to have to work hard or work long
hours.