search marketing
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Search marketing is the process of generating traffic and gaining visibility from search engines like Google, Bing and Yahoo through paid and unpaid strategies. This includes generating traffic through organic or free listings as well as buying traffic through paid search listings on ad networks like Google AdWords.
This process was originally called search engine marketing, the shorter phrase search marketing is now often used as a term to cover search engine optimization (SEO) and search engine marketing (SEM) which is used to describe paid search activities.
Today, search engines index much faster and match a users keyword query with a list of potential websites that might have the information the users is looking for instantly, which make them a very powerful tool for online marketers.
This process was originally called search engine marketing, the shorter phrase search marketing is now often used as a term to cover search engine optimization (SEO) and search engine marketing (SEM) which is used to describe paid search activities.
Today, search engines index much faster and match a users keyword query with a list of potential websites that might have the information the users is looking for instantly, which make them a very powerful tool for online marketers.
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