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The Ten Principles Behind Great Customer Experiences - Matt Watkinson

Create a great customer experience whoever you are.

 

Customers are powerful. They have a loud voice, a wealth of choice and their expectations are higher than ever.

 

This book covers ten principles you can use to make real world improvements to your customers’ experiences, whatever your business does and whoever you are.

 

For managers, leaders and those starting a new business, the book shows that making improvements customers will appreciate doesn’t need to be complicated or cost a fortune.

 



Author: Watkinson, Matt
Publisher: FT Publishing International
Illustration: n
Language: ENG
Title: The Ten Principles Behind Great Customer Experiences
Pages: 00240 (Encrypted EPUB)
On Sale: 2013-02-14
SKU-13/ISBN: 9780273775089
Lib Category: Customer services
Lib Category: Customer relations
Category: Business & Economics : Customer Relations
Category: Business & Economics : Sales & Selling - General
Category: Business & Economics : Marketing - General
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