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The Activation Imperative: How to Build Brands and Business by Inspiring Action - , Laurence Minsky
In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.
Author: Rosen, William
Author: Minsky, Laurence
Publisher: Rowman & Littlefield Publishers
Title: The Activation Imperative: How to Build Brands and Business by Inspiring Action
Pages: 00222 (Encrypted EPUB) / 00200 (Encrypted PDF)
On Sale: 2016-11-29
Category: Business & Economics : Marketing - General
Category: Business & Economics : Advertising & Promotion
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