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The Activation Imperative: How to Build Brands and Business by Inspiring Action - , Laurence Minsky

In this actionable roadmap to improved marketing ROI, Rosen and Minsky show how businesses—from Fortune 500s to local entrepreneurs—can manage today’s complex and fragmented marketing landscape, respond to consumers’ new tech-enabled paths-to-purchase, and overcome behavioral barriers to more effectively and efficiently build brands and business.

Author: Rosen, William
Author: Minsky, Laurence
Publisher: Rowman & Littlefield Publishers
Illustration: n
Language: ENG
Title: The Activation Imperative: How to Build Brands and Business by Inspiring Action
Pages: 00222 (Encrypted EPUB) / 00200 (Encrypted PDF)
On Sale: 2016-11-29
SKU-13/ISBN: 9781442257047
Category: Business & Economics : Marketing - General
Category: Business & Economics : Advertising & Promotion
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