Snapchat-Marketing101
Snapchat is a social network that allows users to send Snaps
pictures and videosto their followers. Its a bit like Instagram in some
ways, but in other ways its definitely not. Well talk more about how
the app works later, but the closest things I can think of to describe it to
you is sort of like a cross between Instagram and Periscope.
Think Snapchat cant help your business? Think again. Take a look at
some of these statistics:
Over 150,000,000 people use the app daily
Over 10 billion videos are watched on Snapchat daily
41 of 18-34-year-olds in the U.S. use the app daily
Over half of new signups are over age 25
Not only does Snapchat get a massive amount of traffic each day, its
also incredibly effective. Their ad platform did a study that tested
things such as eye tracking, emotional responses, and surveys, and the
results were impressive.
It found that Snapchat ads:
Got twice the visual attention of Facebook ads
Got 1.5 times more visual attention than Instagram ads
Were 1.3 times more effective than YouTube
Lets take a look at what makes it successful.