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Now, that we've simplified the concept of arbitrage for you, let's start with the first part of the system; attracting traffic to your sites. Although there are other methods, we're going to focus on press releases for the purpose of this chapter.
A press release is something a company or individual sends out to notify others that there is something new or news worthy going on. Generally, news medias are hungry for new content and press releases are one way for them to focus on timely information that might be of interest to their readers. So, press releases aren't just like articles you put into an archive directory. They have great potential to land in mainstream news media stories and to be passed along as current events.
Many people spend tons of money and countless hours trying to work out Search engine optimization, however we all know that certain search engines prefer certain 'content' against any other websites. Amongst the preferred content of top search engines is Press Releases.
We will delve into the issue of how we can easily tap into this resource and drive tons of traffic to your websites.
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