[Grow your business]
Instagram is one of the few social networks that live almost entirely in your pocket. Or at least on a touchscreen. For a long time, you couldnt even use Instagram on the web, and you still cant post from a browser. This makes it a highly personal experience, and a product entirely of the mobile Internet. As TechCrunch put it, Instagram captured lightning in a bottle, and is the archetypal mobile app. As such, it provides profound access to the sought after mobile audience, and is so easy and elegant when on the go, that its users are highly active.