Four acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behaviorsuch as new ranking methods involving user engagement and social mediawith an array of effective tactics, from basic to advanced.

- Comprehend SEOs many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry.

SEO expertise is a core need for todays online businesses. Written by some of the top SEO practitioners out there, this book can teach you what you need to know for your online business.

Publisher: OReilly Media (March 24, 2012)
Language: English
ISBN-10: 1449304214
ISBN-13: 978-1449304218