download process

Handbook of Pricing Research in Marketing














Problems with checkout?
Try your download again
Instant Download
Price:
30.90
USD


Tradebit buyer protection fee included.
Pay with Credit Card


Preview

Instant Download from ledsin, digital version

Pay for Handbook of Pricing Research in Marketing
2.9363 MB PDF File

Pricing is an essential aspect of the marketing mix for brands and products. Further, pricing research in marketing is interdisciplinary, utilizing economic and psychological concepts with special emphasis on measurement and estimation. This unique handbook provides current knowledge of pricing in a single, authoritative volume and brings together new cutting-edge research by established marketing scholars on a range of topics in the area.

The environment in which pricing decisions and transactions are implemented has changed dramatically, mainly due to the advent of the Internet and the practices of advance selling and yield management. Over the years, marketing scholars have incorporated developments in game theory and microeconomics, behavioral decision theory, psychological and social dimensions and newer market mechanisms of auctions in their contributions to pricing research. These chapters, specifically written for this handbook, cover these various developments and concepts as applied to tackling pricing problems.

Academics and doctoral students in marketing and applied economics, as well as pricing-focused business practitioners and consultants, will appreciate the state-of-the-art research herein.

Publisher: Edward Elgar Publishing (November 30, 2010)
Language: English
ISBN-10: 1849804419
ISBN-13: 978-1849804417


(ID 280399574)

File Data:

Contact Seller:
ledsin, US, Member since 04/10/2013

URL:

Embed:
Create JavaScript Mobile Tag Widgets for your homepage

Resell product:

More Files From This User

Related Files


Tradebit Reviews

Tradebit is the worlds largest marketplace for digital files, with over 2.5 million satisfied customers and millions of digital products. Online for over 12 years, Tradebit is the best place to find files like music, video tutorials, repair manuals, and more. If you're curious about how much our users love Tradebit, read reviews from real buyers!