Learn The Secrets For Using Pinterest To Generate Hordes of Viewers To Any Page You Want!

If youre a marketer and youre not on Pinterest, then youre missing out on one of the biggest and the most flexible/powerful platforms out there. Pinterest may not be quite as big as Facebook in terms of pure users but its actually not as far behind as you might think.

Whats more, it has a ton of unique features that present excellent opportunities for the savvy marketer. The main problem that brands seem to have when it comes to Pinterest is that they dont see how they can get it to relate to them. Pinterest is very visual and creative, its made up of images that people pin to their boards and that others can then comment on or re-pi.

Thus it clearly lends itself to companies that have an artistic, trendy, stylish or visual side. But how can this possibly be useful for a company that sells life insurance? Or for a blogger who is promoting the work online lifestyle?

And seeing as Facebook and Twitter are so much bigger, does it really matter? Well the first thing you should get out of your head is the idea that Pinterest isnt that big. In fact, Pinterest currently has 100 million users which is really pretty massive and a subset of the market that you just cant ignore. Also interesting is that 85 of those 100 million users are female.

This is quite unique for any social network and provides you with a great way to reach a female audience something that a lot of blogs and brands could stand to do a little more effectively. 42 of all adult women in the US use Pinterest which is massive and actually 13 of males do which is still rather significant.

While Pinterest has a ton of users, it also has the advantage of being a platform that visitors can enjoy without signing up. That means that your potential reach is in fact much larger than you might at first have thought. Pinterest is also one of the fastest growing platforms and is expected to acquire another 47.5 million users in 2015.

So you need to be on Pinterest and this is especially true once you realise that there are plenty of ways you can succeed on the platform even if your niche isnt terribly creative or visual.