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The Four Pillars of Politics: Why Some Candidates Don´t Win and Others Can´t Lead - , Larry Powell

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James T. Kitchens and Larry Powell examine why political messages appeal to voters in the United States by exploring the four pillars of the American psyche: fear, national narcissism, consumerism, and religiosity. These pillars, combined with the related matrix of attitudes, beliefs, and values, determine how political communication is understood.

Author: Kitchens, James T.
Author: Powell, Larry
Publisher: Lexington Books
Illustration: n
Language: ENG
Title: The Four Pillars of Politics: Why Some Candidates Don't Win and Others Can't Lead
Pages: 00124 (Encrypted EPUB)
On Sale: 2015-06-03
SKU-13/ISBN: 9781498507226
Lib Category: Political culture - United States
Lib Category: Communication in politics - United States
Category: Language Arts & Disciplines : Communication Studies
Category: Social Science : Media Studies


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