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Brand Is Destiny: The Ultimate Bottom Line - Marc H. Rudov

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Written for CEOs and entrepreneurs, this powerful book explains how and why a brand (not a product or technology) establishes your company’s purpose and direction — and is, therefore, its destiny and ultimate bottom line.CEOs and entrepreneurs will learn why: Sears went from leader to loser IBM's revenues shrank 19 quarters in a row Apple's new spaceship HQ will kill its brand Unions impede the success of value-based healthcare Political correctness is a brand-killer Beauty is not in the eye of the beholder Trump almost lost the election Super Bowl advertising is a total waste of money Millennials are bad for business. Any chief executive who ignores or dismisses my advice in Brand Is Destiny will subject his or her company to a journey of aimless drifting and eventual crashing.

Author: Rudov, Marc H.
Publisher: MHR Enterprises
Illustration: Y
Language: ENG
Title: Brand Is Destiny: The Ultimate Bottom Line
Pages: 00198 (Encrypted EPUB)
On Sale: 2017-02-07
SKU-13/ISBN: 9780974501741
Category: Business & Economics : Management - General
Category: Business & Economics : Marketing - General
Category: Business & Economics : Sales & Selling - Management

(ID 280543170)

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