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Social Media Campaigns: Strategies for Public Relations and Marketing - Carolyn Mae Kim

Social media has ushered in a new era of communication between organizations and key stakeholders. This text guides readers through a four-step process of developing a robust social media campaign. Covering the latest industry standards and best practices to engage digital audiences through social listening, strategic design, creative engagement and evaluation, each chapter also includes expert insights from social media professionals. Focusing on principles rather than a specific platform, this is a text dedicated to developing social media competency that can adapt to any organization or environment.?



Author: Kim, Carolyn Mae
Publisher: Routledge
Illustration: n
Language: ENG
Title: Social Media Campaigns: Strategies for Public Relations and Marketing
Pages: 00194 (Encrypted PDF)
On Sale: 2016-05-26
SKU-13/ISBN: 9781138948594
Category: Business & Economics : Public Relations
Category: Business & Economics : Advertising & Promotion
Category: Language Arts & Disciplines : Communication Studies
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