The Reputable Firm (1st Edition)
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This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a companys permit to do business, its raison dêtre and a guarantor of trust.
Publisher: Springer; 1st ed. 2016 edition (October 20, 2015)
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