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Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare - Jean-NoŽl| Kapferer

Get expert insight into the unique challenges faced by the luxury sector and learn how to tackle them with this authoritative guide to luxury branding.

Author: Kapferer, Jean-NoŽl|
Publisher: Kogan Page
Illustration: n
Language: ENG
Title: Kapferer on Luxury: How Luxury Brands Can Grow Yet Remain Rare
Pages: 00224 (Encrypted EPUB) / 00224 (Encrypted PDF)
On Sale: 2015-03-03
SKU-13/ISBN: 9780749474362
Category: Business & Economics : Management - General
Category: Business & Economics : Development - Business Development
Category: Business & Economics : Marketing - General
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