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Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay

Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot.

Author: Gabay, Jonathan
Publisher: Kogan Page
Illustration: n
Language: ENG
Title: Brand Psychology: Consumer Perceptions, Corporate Reputations
Pages: 00288 (Encrypted EPUB)
On Sale: 2015-03-03
SKU-13/ISBN: 9780749471736
Category: Business & Economics : Public Relations
Category: Business & Economics : Marketing - General
Category: Business & Economics : Consumer Behavior - General
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