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Brand Psychology: Consumer Perceptions, Corporate Reputations - Jonathan Gabay
Brand Psychology combines insights from cognitive psychology, social psychology and neuroscience to reveal why we trust some brands more than others and why some brands can weather crises while others cannot.
Author: Gabay, Jonathan
Publisher: Kogan Page
Title: Brand Psychology: Consumer Perceptions, Corporate Reputations
Pages: 00288 (Encrypted EPUB)
On Sale: 2015-03-03
Category: Business & Economics : Public Relations
Category: Business & Economics : Marketing - General
Category: Business & Economics : Consumer Behavior - General
This file is sold by ebook-reader, an independent seller on Tradebit.