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Persuasive Copywriting: Using Psychology to Engage, Influence and Sell - Andy Maslen
Take a step up and learn the underlying psychological principles that make copy persuasive and enjoyable to read.
Author: Maslen, Andy
Publisher: Kogan Page
Title: Persuasive Copywriting: Using Psychology to Engage, Influence and Sell
Pages: 00248 (Encrypted EPUB)
On Sale: 2015-03-03
Category: Business & Economics : Advertising & Promotion
Category: Business & Economics : Marketing - General
Category: Language Arts & Disciplines : Communication Studies
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