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The TV Brand Builders: How to Win Audiences and Influence Viewers - , Charlie Mawer

Effectively create and maintain a brand in television broadcasting with this incisive yet practical guide to the marketing strategies behind them.

Author: Bryant, Andy
Author: Mawer, Charlie
Publisher: Kogan Page
Illustration: n
Language: ENG
Title: The TV Brand Builders: How to Win Audiences and Influence Viewers
Pages: 00344 (Encrypted EPUB) / 00344 (Encrypted PDF)
On Sale: 2016-04-03
SKU-13/ISBN: 9780749476687
Category: Business & Economics : Development - Business Development
Category: Business & Economics : Marketing - General
Category: Business & Economics : Industries - Media & Communications
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