A psychopath is generally someone who feels little or no real emotion, and instead has to fake it. They might lie a great deal. They have an inflated sense of self-worth. They use superficial charm and glibness to manipulate and con others. They lack remorse, guilt or empathy. And they constantly are in need of new stimulation.

About 1 out of 100 people are psychopaths. Odds are you know at least one, yet you might not realize it. Remember, most of them are not killers as the media might portray them. But they can be incredibly charming and persuasive. Some
psychopaths can find a persons weak spot in minutes, manipulate that person using that knowledge, and actually make
their target very happy and thankful to have been manipulated. Ive seen psychopaths at work. They fake emotions and use the techniques Im about to cover to make people like them almost instantly.

Have you ever met someone and almost instantly thought you had a lot in common with them? Maybe you did or maybe they
were a psychopath adept at making you feel that way. Now then, for those with active imaginations, Im not recommending you turn into a psychopath when it comes to your marketing endeavors. And Im certainly not suggesting you
manipulate your prospects into becoming customers, either.

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