Every day newbies arrive on the scene of online marketing, but few understand the importance of selecting, and focusing on a particular niche.

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If youve been an affiliate for any length of time, youve almost certainly heard this advice. But its amazing how many affiliates dont follow through with it. Or they try to follow through with it, but their niche is nothing more than a product category, and they dont tailor their marketing efforts to a specific market segment.
For the uninitiated, catering to specific niches might seem counterproductive. After all, by narrowing your focus, youre limiting yourself to prospects that fit into a certain small group with specific characteristics. Wouldnt it be better to offer a variety of products to a variety of people?

If youre Wal-Mart, thats not a bad approach to take. But for the rest of us, its just too difficult to appeal to people with different interests, from different backgrounds, and with different needs. If you can focus on a small group, you can better meet their needs, and thats where your affiliate sales will come from.