If you were asked what a social network was, youd immediately think of
Facebook or Twitter. Youd know that a social network was a way of
reaching out to friends. You build your list of friends over time. Networking
works the same for businesses. Over time, you develop new contacts and
customers. As the list grows, so does your business.
Your list is a lifeline in many ways. Its a way to reach out to new potential
customers as well as stay in touch with the customers you have now and
making sure they continue to be your customers. Just having a list of
names and contact information isnt what creating a list is about. Its about
growing a list of potential customers. This requires a bit of creativity and
work on your part. You not only have to reach out to people, but you have
to reach out to the RIGHT people.