Online marketing is also known as online advertising, Internet marketing, digital
advertising. However you chose to call it, online marketing is any form of online promotional
techniques that are used to deliver a message to consumers in order to drive sales via electronic
commerce (or e-commerce).
Thanks to the new digital age, online marketing is able to reach more customers at a
faster rate. Companies are able to build up their reputation and status online through various
forms of online marketing.
Typically online marketing will see an advertiser put an ad on another companys website
in order to drive traffic back to their site and see these clicks convertedto measurable sale leads.
The click to conversion rate is where the money is made in online marketing. However, now
there are many more techniques in online marketing that advertisers, or anyone with a website
really, can use to make a profit.
As more and more people around the world are using the Internet on a regular basis, the
potential to reach a larger audience with online marketing is huge. Advertisers are now able to
target their advertising to the audience they want, allowing them to have greater sales than they
ever could with traditional advertising mediums, like newspaper, radio, television and
magazines.
To succeed in this digital world, you need to be familiar with and master online
marketing techniques in order to capitalize on this new direction of digital advertising. As an
increasing number of people have a screen in front of their face, the potential for interactive,
targeted online advertising is huge.
The Interactive Advertising Bureau (IAB) reported that collectively in the first quarter of
2015, online advertisers in the United States ad revenue reached over $13 billion, a 16 percent
increase compare to the first quarter of 2014. These numbers are unprecedented in the
advertising industry and the trend is showing and even greater increase in online ad revenue.
Online marketing tools include digital advertisements, paid search (pay per click), email
mailing lists, affiliate marketing, search engine optimization (SEO) and content marketing.
While digital advertising was the number one way to monetize online advertising, it is now being
shown that email marketing and affiliate marketing are the best online marketing channels to get
a high return on investment (ROI) as people engage more through these channels.