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Solo Ad Guru

I want to start by giving you a background on solo ads. Here’s how I define solo ads for the
purpose of this training: a solo ad is an email advertisement that you will purchase from someone
else in your niche that has an email list. That person will send your email advertisement out to
their list recommending that their subscribers take a look at your ad. That's my formal definition
of solo ads.
When you think about purchasing a solo ad, you're purchasing an email that's going to be sent out
to somebody who is in your niche that has subscribers on their list who meet your target market.
In that email there is going to be either a link to an opt-in page so that people can become
subscribers on your list, or, there will be a link to a sales page if you prefer to build your list with
buyers instead of subscribers.
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