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Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century - Matt LeMay

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Product management has become a critical connective role for modern organizations, from small technology startups to global corporate enterprises. And yet the day-to-day work of product management remains largely misunderstood. In theory, product management is about building products that people love. The real-world practice of product management is often about difficult conversations, practical compromises, and hard-won incremental gains.In this book, author Matt LeMay focuses on the CORE connective skills—communication, organization, research, execution—that can build a successful product management practice across industries, organizations, teams, and toolsets.For current and would-be product managers, this book explores:Real-world tactics for facilitating collaboration and communicationHow to talk to users and work with executivesThe importance of setting clear and actionable goalsUsing roadmaps to connect and align your teamA values-first approach to implementing Agile practicesStories that convey realities of product management in the fieldCommon behavioral traps that turn good product managers bad

Author: LeMay, Matt
Publisher: O'Reilly Media
Illustration: N
Language: ENG
Title: Product Management in Practice: A Real-World Guide to the Key Connective Role of the 21st Century
Pages: 00188 (Encrypted EPUB) / 00188 (Encrypted PDF)
On Sale: 2017-11-08
SKU-13/ISBN: 9781491982273
Category: Computers : Software Development & Engineering - Project Man
Category: Business & Economics : Marketing - General
Category: Business & Economics : Leadership


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