In his book The Direct Mail Solution, direct marketing expert provides easy-to-follow solutions for creating direct mail campaigns that work! In this edited excerpt, the author discusses the two sources you can use to find the best mailing list for your direct mail campaign.
It's actually pretty easy to get exactly what you need when it comes to mailing lists for your direct mail campaigns. There are two sources that can help you narrow down your list selection: SRDS or a list broker who'll do all the researching and negotiating for you.
The most helpful and convenient source for finding the right mailing list is to use the services of a list broker. A list broker is a direct marketing professional who can provide you with list recommendations (list record). A list record is a group of lists the broker has carefully selected for you to pick from.
When it comes to direct mail marketing, a campaign is only as good as the audience it reaches which comes down to the quality of the mailing list itself.