Managerial Economics (5th Edition)
The 100 lively, practical cases cover topics such as - global software piracy, the Barings' Collapse, Indian tea prices, Dean Witter's poison pill, and the management of H. J. Heinz.
Written in an easily accessible style, Managerial Economics covers modern managerial topics and includes original analytical frameworks for cost and pricing analysis as well as new applications including activity-based costing, brand extensions, takeover tactics, and real estate strategy.
Publisher: Wiley (October 29, 1997)
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