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Sales Psychology
The last time you purchased a product or service, did you rationalize that purchase, or was it more of an emotional decision? You may be surprised to realize that the vast majority of people when making a purchase decision, buy on emotion and then later rationalize their decision with logic.
Knowing this and many other psychological reasons that sales work (and don’t work) will help you enjoy a long career as a very successful salesperson, no matter if what you’re selling is a physical product, an intangible product, or a service.
There are so many aspects of the psychology of sales, that there are volumes upon volumes written on the subject. It's a great idea to study these tomes, but here, we'll give a general overview of what sales psychology is.
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