The Handbook of Business Discourse
Part One includes chapters on the origins, advances and features of business discourse in Europe, North America, Australia and New Zealand.
Part Two covers methodological approaches such as mediated communication, corpus linguistics, organisational discourse, multimodality, race and management communication, and rhetorical analysis.
Part Three moves on to look at disciplinary perspectives such as sociology, pragmatics, gender studies, intercultural communication, linguistic anthropology and business communication.
Part Four looks at cultural perspectives across a range of geographical areas including Spain, Brazil, Japan, Korea, China and Vietnam. The concluding section reflects on future developments in Europe, North America and Asia.
Publisher: Edinburgh University Press; 1 edition (May 1, 2009)
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