Want to make money online? Of course you do. Want to make MORE money online? Read on

Do you want:

Conversions or MORE conversions?

Sign-ups or MORE sign-ups?

Clicks or MORE clicks?

Its all about your C-O-P-Y.

Your COPY is what sells; its what gets people to READ your page/article/ad and ACT on it.
Bottom Line: your copy is EVERYTHING.

BAD copy sends visitors away or keeps them from coming in the first place. GOOD copy MAY lure some visitors and even some conversions.

GREAT copy lures visitors and gets conversions.

TRUE OR FALSE: Copywriting is something youre either good at, or not.

False.

ANYONE can create excellent copy, and thats what this course is about so lets get on with it!

Think you cant write great copy?

Sure, its true: great writers are born, not made.

Fortunately, you dont have to be a great writer to create great copy!

By understanding a few simple principles, anyone can create great copy.

This course will show you how to create (and borrow) great copy.

Even if you cant write a lick and freeze at the very thought, you can borrow, re-purpose, re-use, or steal what you need.

You just need to be clear on one thing: effective copy will make or break your business!

Contents:

What is Copywriting & Why Is It So Important? 3
The Basics of Copywriting: Important Terminology 4
Target Market 5
USP 8
Features 10
Benefits 10
Bullets 11
Headlines 12
Subheadlines 14
Testimonials 14
Call-to-action 17
Offer 17
Tips for Writing Great Copy 19
Speak to Your Audience 19
Avoid Excessive Adjectives 19
Be Specific 20
Dont Worry So Much about Grammar 21
Keep it Simple 22
Keep Layouts Simple 22
Be Succinct & Edit 24
Sense of Urgency Get Them to Buy Now 24
Close the Deal Call-to-Action 25
Putting it All Together 26

Use the copywriting basics to guide you in crafting all your marketing messages. The words on your page, on your business card or in your advertising copy say a lot about you and your business. Make sure youre sending the right message.