Master predictive analytics, from start to finish

Start with strategy and management

Master methods and build models

Transform your models into highly-effective codein both Python and R


This one-of-a-kind book will help you use predictive analytics, Python, and R to solve real business problems and drive real competitive advantage. Youll master predictive analytics through realistic case studies, intuitive data visualizations, and up-to-date code for both Python and Rnot complex math.


Step by step, youll walk through defining problems, identifying data, crafting and optimizing models, writing effective Python and R code, interpreting results, and more. Each chapter focuses on one of todays key applications for predictive analytics, delivering skills and knowledge to put models to workand maximize their value.

Thomas W. Miller, leader of Northwestern Universitys pioneering program in predictive analytics, addresses everything you need to succeed: strategy and management, methods and models, and technology and code.

If youre new to predictive analytics, youll gain a strong foundation for achieving accurate, actionable results. If youre already working in the field, youll master powerful new skills. If youre familiar with either Python or R, youll discover how these languages complement each other, enabling you to do even more.