The story of these beloved bricks and the people who built an empire with them.

From its inception in the early 1930s right up until today, the LEGO Groups history is as colorful as the toys it makes. Few other playthings share the LEGO brands creative spirit, educational benefits, resilience, quality, and universal appeal.

This history charts the birth of the LEGO Group from the workshop of a Danish carpenter and its steady growth as a small, family-run toy manufacturer to its current position as a market-leading, award-winning brand. The companys growing catalogue of productsincluding the earliest wooden toys, plastic bricks, play themes and other building systems such as DUPLO, Technic, and MINDSTORMSare chronicled in detail, alongside the manufacturing process, LEGOLAND parks, licensed toys, and computer games.

Learn all about how LEGO pulled itself out of an economic crisis and embraced technology to make building blocks relevant to twenty-first century children, and discover the vibrant fan community of kids and adults whose conventions, websites, and artwork keep the LEGO spirit alive. Building a History will have you reminiscing about old Classic Space sets, rummaging through the attic for forgotten minifigure friends, and playing with whatever LEGO bricks you can get your hands on (even if it means sharing with your kids).

Publisher: Remember When (February 1, 2012)
Language: English
ISBN-10: 1844681254
ISBN-13: 978-1844681259