Strategies are deceptively simple and work best when implemented with consistency. While it doesn't take much to ask someone if he/she wants a pair of socks to go with a set of shoes he/she just bought, if you don't have that step planned out, you can miss that opportunity. It works best when you use these strategies at specific times and quite consistently.

When planning your sales funnel, you should include deliberate methods to sell backend offers. It shouldn't ever be an afterthought; it should be a carefully planned marketing strategy. It may look like a simple question or an additional ad that is carefully placed on a thank you form, but it's a planned attempt to get your visitors to open their wallets wider. Don't miss an opportunity to increase your bottom line, particularly when the customer is in the mood to buy which is usually when they've just agreed to buy. By paying attention to your sales funnel and strategies, you can set up a maze of offers that are subtle yet powerful motivators to sell.