Search engines are not something that you should be afraid of. In fact, they are one of the best tools that you have available to you online.
Search engines that are most readily known include Google, Yahoo!, and MSN. AOL is another large one, but it is powered by Google. Another popular choice moving up in the ranks is https://www.tradebit.com (former AskJeeves) In any of these options, one thing is common.

Search engines hold the power of your website's success in their hands. Without them, your website will struggle simply because people will not know it is there. The good news is that you can alert the search engine spiders (as they are often called) that you are there and that you want their attention. In fact, more website owners than ever are taking search engine ranking in their own hands.

So, what is search engine ranking? That is the answer to the initial question about why page rank matters. Let's explain. Search engines have to determine which websites are important. To do this, they have to browse through the millions of other websites and organize them. They do this in a process we will cover in just a minute.