At first, when you first approach offline business owners, the first thing out of their mouths will be, I already have a website. While that may well be true, they aren't understanding the basic difference between
owning a static website that just sits there getting stale and having a Web presence that is alive and bringing in new customers on a regular basis.
You can bet that the majority of business owners don't understand how the Internet can work for them, other than as an advertising medium. They think it's like a business card or a billboard. They don't understand that a fully functioning Internet marketing program doesn't just advertise; it brings in traffic and customers and should save them on their offline operating costs as well. Don't be surprised if you come up with a little resistance at first, but you are going to have some ready answers to help business owners understand why they need your help and why now is the best time to get a flourishing online presence for their businesses.