Hot and Viral Marketing
VIRAL MARKETING FOR YOUR ONLINE BUSINESSES
The Elements of a Successful Viral Campaign
When you're planning your viral marketing strategy, it's important to keep in mind the basic requirements of every viral campaign. Without these, your stampede might turn out to be more like a leisurely stroll.
To build a good viral campaign, make sure your plan includes
A free product or service
The product has to be easily transferable to another person
It has to be able to scale easily
It has to take advantage of other people's resources
It has to be unique
Over the next few pages, we’re going to take a look at each of these elements, and examine how you can use them to design and launch your own viral campaign. Don't worry. It's not as complicated as it looks!
There is a Free Lunch, and You're Serving It
Every single viral campaign begins with giving something away. Every one. It could be an ebook, a piece of software, an instructional video, or even a few laughs, but it has to be free. And when we say free, we mean free. Not free with an opt-in or a free trial. It has to be really free, because you're going to encourage your customers to share it with their friends, and no one wants to tell their sister she has to sign-up for your list to get the cool thing you're giving away.
Now that doesn't mean you're giving away the farm. But you do need to give away great stuff. There's lots of ways you can do that, while still leaving your customers wanting more.