Introduction Your List = Your
Asset
You might wonder why its a good idea to build a list. After all, it probably
seems like a lot of work to find prospects, get them to accept emails from
you, and find new things to send out to them on a regular basis.
You might also think it will take a lot of hard work to get people to buy. You
know that you cant just send them low-grade content and expect them to
buy simply because you sent them an email.
And if you think these things, youre right: building a list is very hard. And
making sales from lists is also hard. It takes time and it takes attention to
detail to do things right. And this is exactly why many marketers never do
it.
But that is their mistake. You arent going to make that same mistake.
Building a list and marketing to it is one of the most profitable things you
can do in IM; and this guide is going to show you how to do exactly how to
go about it.
So why is building an email list a good idea? There are many reasons, but
these five are probably the most important:
i. Building lists allows you to reduce the cost of acquiring new
customers. Contrary to what you might think, it is much, much
cheaper (on a unique-sale basis) to presell and pitch to one person
until she buys than it is to pitch to different people until one of them
buys.
ii. Building lists allows you to maximize the profit that you generate
per customer.