Table Of Contents

GETTING SETUP
BLOG PLATFORMS: AN INTRODUCTION
CHOOSING THE RIGHT BLOG PLATFORM FOR YOUR BUSINESS
BASICS OF BLOG SETUP
USING BLOGGER
Steps to Create Your First Blog Post with Blogger
USING WORDPRESS
Steps to Create Your First Blog Post with WordPress
USING TYPEPAD
OTHER CONSIDERATIONS
HOW YOUR BLOG SHOULD BE ORGANIZED
LAYOUT AND BASIC COMPOSITION
PICKING APPROPRIATE COLOR THEMES AND PALETTES
CHOOSING THE NUMBER OF COLUMNS
FONT STYLES AND YOUR BLOG
FORMATTING TEXT
DESIGNING A CUSTOMIZED BLOG TEMPLATE
A FEW NOTES ON SQUARESPACE FOR A CUSTOMIZED BLOG
WHY A FREE TEMPLATE MIGHT BE A BETTER CHOICE
BLOG LAYOUT AND PAGEVIEWS: UNDERSTANDING THE CONNECTION
BUILDING SOCIAL AUTHORITY
ELEMENTS FOR CREDIBILITY: WHAT YOUR BLOG MUST HAVE
BLOG CREDIBILITY AND SEO
HOW VISITORS DETERMINE CREDIBILITY
GETTING THE WORD OUT
DEVELOPING RELATIONSHIPS WITH OTHER BLOGGERS 32 TOP BLOGGING COMMUNITIES
BRAND IDENTITY AND ITS VALUE FOR BUSINESS
SUMMARY OF MARKETING ESSENTIALS FOR PROMOTING YOUR BLOG
PROMOTION AND PUBLICITY
DEVELOPING BLOG CONTENT THAT WORKS
USING TAGS CORRECTLY
CATEGORIES VS. TAGS: KNOWING THE DIFFERENCE
TYPES OF TAGGING
LEARNING FROM TAG CLOUDS
THE BUILT-IN SEARCH BOX
HOW DO I IMPLEMENT TAGGING IN MY BLOG?
TAGGING AND MARKETING: EFFECTIVE MARKET RESEARCH