Even though each blog platform has different elements and plug-ins available, youll need to come up with some ideas of your basic blog setup and structure. This is comprised of the types and categories of information you intend to share with the audience.
For example, you will need to create content for your:

Profile page/About Us section
A contact page
Resources
Blog categories for each type of news Deciding whether to accept comments
Basic marketing elements such as a blogroll or link exchange
Space for advertising
Feeds
Ad Sense sections
Logos
Blog archives
Page headers


After identifying the basic elements of your blog, its time to choose the actual platform you will be using. Its not a good idea to switch platforms at a later date, since youll probably end up reformatting and editing every piece of content. Choosing the right fit from the start is the best way to keep things moving along smooth and simply.