Over the past 50 years, women have taking on an increasingly important role as consumers making the purchasing decisions for their households. We can understand them being the main grocery and toiletry buyers, but studies now show that they are responsible for up to 85 of all purchases made in the US. Not every woman spends her spare time at malls and department stores, of course, but marketing to women can be one of the top secrets to success in your business once you appreciate just how much female consumer behavior is driving the economy. They make purchases in just about every area, including cars and sports gear once male-dominated markets. In this guide, we will be looking ways to market to women effectively, making sure your marketing message hits the right target in the right way.