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A Guide To Internet Survival

The truth is, theyre not going to see your ad unless you can immediately reach out and grab their attention, entice them to read all of what you have to say. Your headline has to make it more difficult for your prospect to ignore or pass over than to stop and read your ad.

If you dont capture the attention of your reader with your headline, anything beyond is useless effort and wasted money. Successful advertising headlines- are written as promises, either implied or direct.
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