Your website should position your business as one that is so perfectly matched to solve your prospective customers problem that they feel confident to do the next step in the sales process, which might be to come in for a free appointment, or a free consultation, to come into your store, to request a quote, or to order your product or service.

The marketing message on your website should ideally also prequalify your prospects because you dont want to attract anybody and everybody into your business.

When you can achieve both these aims, this will attract the most qualified prospects into your business and eliminate 80 percent of the hassles of selling in your service-based business. Your website has to do this pre-selling fast because peoples attention spans online are quite short.

So, this calls for a well-thought-out strategy.

This report details that strategy, based on the best practices of the most successful and most respected internet marketers of our times, as well as received wisdom from some of the best sales and business marketing books of the information age.