Its important to understand that the author of this book, Steve
Siebold, is not an ordinary coach, but a world-class Mental Toughness
Coach. As you ponder whether or not this book is for you,
think about your life. How well are you performing in the areas of
your life you deem to be most important? Are you thriving or just
surviving? Are you at the top of your game or sitting on the bench,
watching others play, wishing you could be the star performer?
No matter how youve answered these questions, youre going to
want to read this book. Why? You already know that good performance
coaching is like eating healthy food. What you eat influences
your energy and your bodys performance. So eating healthy
food just makes good sense.
But what controls how well you perform? What you think controls
how you perform -- pure cause and effect. Your thinking is
the cause. Your performance is the effect. So thinking the right
thoughts (and acting on them) makes great sense. In fact, it makes
Performance Champions. And a steady diet of high-performance
thought food is contained in 177 Mental Toughness Secrets of the
World Class. Its your recipe for a great life, the thought food of
champions.
Oh, did I mention that you, too, are a coach? You are the one who
chooses your thought food. Youre the one who swallows your
thought food. And, youre the only one who is accountable for
what you swallow (think). For better or worse, you are your own
head coach, the coach of what thoughts are in your head.
VII